Gestalt Theory
“Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception… These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied” (Gestalt principles). There are six Gestalt laws in total that focus on how people perceive different forms and shapes in an environment. These laws are: Law of Similarity Law of Proximity Law of Symmetry Law of Continuity Law of Figure ground Law of Closure Law of Similarity: Gestalt law of similarity states that our minds group certain elements together if they are similar in some way. Our minds group objects together by color and shape. The first picture is an example of color similarity. Even though there are two different shapes in the picture, your mind still groups the like colors together. The next picture is an example of grouping by similarity of shape. Every shape in ...


